VeBridge? What does it mean and what does it stand for? We get those questions often enough that I think it bears a little explaining. It’s not like your typical intuitive business name…like Bob’s Transmission.
Once upon a time, we were known by another name. We started as a simple imaging service bureau, outsourcing document imaging for our clients. As our clients’ needs grew and our market matured, we grew along with it. In time, we became nationally recognized experts in document/content management and were being sought out as a trusted advisor. It was time for a name change. And the rebranding began.
In January 2006, we began the process of coming up with a new name to reflect all that we did. By this time, we provided not only internal document imaging, but software and hardware for companies to do the same internally. We added litigation support services – managing paper evidence electronically rather than on paper. We also added electronic document discovery – managing emails, pdf files, forms, etc. along with paper evidence for civil or criminal proceedings.
With the help of both a website and marketing firm, we began the exercise of renaming our organization. We went through lots of cool brainstorming exercises. After those exercises, my staff and I honed in on one word – bridge. We wanted to be a bridge for people and their documents, all kinds of documents, so we wouldn’t be tied down to any one particular field, like healthcare or banking. We did it all, so our name needed to reflect that. Then came the “V” – our bridge was in a virtual or electronic environment.
We began researching business names and internet domains that weren’t already in use. After doing that, we realized that we needed to add just a bit more. Then came our “e” – we weren’t a physical bridge, we were an e-bridge.
Thus, VeBridge was born. We bought up the internet domains, trademarked the name, added some purple and green because we liked the colors, and in four months, we had our rebranding campaign. On April 1, 2006, VeBridge entered the world. I didn’t pass out cigars or send out balloons, but it has certainly been an exciting ride ever since.
Frogs. Those of us in business don’t think very often about this particular species of animal. Most of us are focused on higher planes and more abstract thoughts and whatever particular widget we’re producing.